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Blockchainis a relatively new technology and is the way digital information is stored and distributed technically. Blockchain in digital marketing provides transparency, security, and accessibility of monetary and data flows. It can improve digital marketing for the consumer, benefiting businesses not to spend humongous amounts of money on digital advertising campaigns. With this newly introduced technology, consumers can own and sell their data directly to advertisers and marketers. Data drives the market these days. Blockchain technology has the potential to return data control to data owners targeting digital advertising. It is forming a direct data exchange between consumers and brands. The surveillance for tracking user activity is of high quality, resulting in greater trust and consumer data usability. Let’s have a look at some prominent points on how Blockchain can prove out to be beneficial in digital marketing. Blockchain in digital marketing 1.      ...