Blockchainis a relatively new technology and is the way digital information is stored and distributed technically. Blockchain in digital marketing provides transparency, security, and accessibility of monetary and data flows. It can improve digital marketing for the consumer, benefiting businesses not to spend humongous amounts of money on digital advertising campaigns. With this newly introduced technology, consumers can own and sell their data directly to advertisers and marketers.
Data drives
the market these days. Blockchain technology has the potential to return data
control to data owners targeting digital advertising. It is forming a direct
data exchange between consumers and brands. The surveillance for tracking user
activity is of high quality, resulting in greater trust and consumer data
usability. Let’s have a look at some prominent points on how Blockchain can
prove out to be beneficial in digital marketing.
Blockchain in digital marketing
1.
Improving
marketing and digital advertising campaign
2.
Fraud prevention
3.
Establishing
trust and credibility
4.
Boosting
transparency
5. Strengthen content monetization
Blockchain Is the Future of Business
In the
coming years, Blockchain will help small businesses compete with larger
enterprises by reducing costs and increasing transparency and trust with
consumers.
Gartner says
that Blockchain comes second to artificial intelligence and machine learning as
one of the most disruptive technologies in the coming times. Blockchain has
benefited almost every sector where it has been applied right from
manufacturing to agriculture, banking, insurance, and many more.
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