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How Blockchain Can Transform Consumer Products

As consumers, regulators, and other stakeholders demand to know the origin of products on the market, producers, distributors, and retailers struggle to provide it. In today’s global supply chain, goods pass through numerous intermediaries from origin to consumer, leaving data spread across multiple systems in different formats. Piecing together the full product journey to ascertain authenticity and safety can be difficult. Sure, there are digital track-and-trace systems in place, but this information, too, is centrally held by a single stakeholder—and it can be costly to implement and maintain. Blockchain technology offers a solution to product tracing’s complexities by storing each leg of the journey on an immutable distributed ledger. With appropriate permissions in place, real-time visibility becomes systemic, enabling not only live track-and-trace but also numerous opportunities for increased efficiency. Exposing counterfeit goods with blockchain technology The circular econ