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A Simple Guide to NFTs for Marketers

 

You’ve likely heard of NFT Development Service already. But did you know they can be used in marketing? NFTs are taking the art and technology world by storm.


What Are NFTs?


NFT stands for non-fungible tokens. They are digital assets that can be bought and sold, just like any other piece of property. Each NFT is “tokenized” which means it has a digital certificate of ownership that makes it unique. That ownership token is stored in a digital ledger, called the blockchain.


You have probably been asking yourself if this trend has any possible applications in marketing?


The short answer is yes. In this post, we’re talking about why NFTs should be of interest to brands, and how brands can use them to generate revenue and build communities.


Why Are NFTs Of Interest For Your Brands?


If you are wondering what the potential benefits are for your brand to move into the NFT space, there are many. But here are a few of the big ones:


Engagement with your community


The major reason for brands to integrate NFTs in their marketing is the potential for community engagement.


NFTs, give your customers the ability to directly engage with your brand. The verifiable ownership on the blockchain allows your brand to get closer to your customers. You can offer a new level of perks and benefits and connect with your audiences without any middleman.


NFT Applications in Marketing: Community Engagement and Community Building


Having an engaged community of brand advocates is the holy grail of marketing. Every brand wants a community because those people recommend and advocate for your brand. This is the kind of publicity that you can't put a price on as it is often much more effective than advertising at generating brand awareness and attracting new customers.


NFT Marketplace Development Services, unlike other forms of marketing, such as paid ads, have the potential to fuel community growth for brands.


Campaigns can be simple to start with. For example, if a customer buys a product, you can enter them into a competition with the chance to receive an NFT.


Or you can get more complex. For example, you can have an NFT for a subscription product in which your audience can find all the information about their history with your brand, publicly demonstrating their loyalty. You can then use these NFTs as a form of status within the community with the more loyal customers receiving greater privileges.


Who Are NFTs For?


Wondering whether NFTs will appeal to your brand's unique audience? Well, let's take a look at the demographic engaging with NFTs at the moment.

 

Currently, NFT buyers can be broken down into general categories: investors, collectors, and marketers.. The former sees the opportunity to sell and generate money from NFTs in the short term. The second category, in contrast, sees inherent value in their purchase. Third, marketers see great audience engagement,  increased loyalty, and great ROI when using NFTs in their campaigns.

 

NFTs are not some silly trend that is going to pass. Blockchains advancements mean that NFTs are here to stay. So brands need to look at how they can take advantage of this popular trend to benefit their band. Creating NFTs requires little investment but can bring a lot of value to your brand through community building. If you're not already selling or distributing NFTs for your brand, this is the sign to start.

  

To know more, contact us at: https://www.codezeros.com/contact    

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