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Reverse ICO: How it differs from traditional ICO’s?

The world is moving towards a tokenized economy. The companies with traditional businesses are looking for new trends to remain profiting. One such way is the Reverse ICO.

Initial Coin Offering was the popular strategy right from the year 2017. A lot of investors are being benefited from this scheme. Innovation is still blooming in this sector which cannot be denied!

What is Reverse ICO?

Before knowing what a Reverse ICO is, we shall brush up on what is an ICO. Initial Coin Offering is a fantastic fundraising strategy where startups can enhance themselves. The new enterprises go for ICO fundraising when they come up with an idea. What they’ll do is, write a whitepaper, develop a website, build a perfect team, and then the public funding.

With ICO’s, new projects are being sold with underlying tokens. They are done in exchange for popular cryptocurrencies such as Bitcoin, Ether, etc.

According to Coinschedule, Initial Coin Offerings have raised more than $11 billion in 2018! With such growth and popularity, ICO’s are still the reason to remain benefited by the startups!


Okay, now you may be wondering, why Reverse ICO has evolved?

In a reverse ICO, an established company issues tokens to the investors for the business. These tokens are being offered in replacement for their traditional shares.

Each token holder will get premium rights & benefits. Added, they are also involved in the decision-making process of the company.

Moreover, a reverse ICO is a traditional share of allotment event but with an exemption of happening with dedicated tokens rather than a blockchain network. 

As the established companies would have worked with the business models, the Reverse ICO makes them more secured. Added, it would limit the risks of fraud and capital loss.

While looking at the future of Reverse ICO, they will still be potentially discovered to a larger extent. Once this trend is widely adopted across the globe, new jobs and industries will bloom.

Reverse ICO’s Vs Traditional ICO’s: The key differences

·        In Initial Coin Offering, companies require funds before the product is being developed. While in Reverse ICO, the established companies ask for funds after the product is being developed!

·        In Reverse ICO’s, companies with great history take part in enhancing themselves. But in the case of Initial Coin Offerings, startups who are willing to showcase themselves to the world take part.

·        In ICO, since startups are being involved, they need to create a new user base. Reverse ICO’s have a potential customer base available.

·        Initial Coin Offering doesn’t involve the complete set of professionals. In Reverse ICO, a well-established team is already available.

·        ICO’s can sometimes have a risk of failures or scams. But Reverse ICO’s are being found more secure and free from scams.

Both Traditional ICO’s and Reverse ICO’s remain profitable for the business! If you had referred to the history of Initial Coin Offering in the year 2017, most of the investors are lucky enough to reap benefits! If you are a startup, it is well and good to go with Traditional ICO’s.

On the other hand, if you are a reputed enterprise with a long history of success stories, Reverse ICO can be a better choice. This scheme can, in turn, lengthen your success stories without any doubts!

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