A white paper is an informational document usually issued by a company or non-profit organization to promote or highlight the features of a solution, product, or
service. White papers are often written as sales and marketing documents used
to entice or persuade potential customers to learn more about or purchase a
particular product, service, technology, or methodology.
Key Takeaway
- The purpose of a white paper is to promote a certain product, service, technology, or methodology, and to influence current and prospective customers' decisions.
- While brochures and other materials might be flashy and include obvious sales pitches.
- A white paper is intended to provide persuasive and factual evidence that a particular offering is a superior method of approaching or solving a problem or a challenge.
- In general, white papers are at least 2,500 words in length and are written in a more academic style.
Whatever your desire or goal is behind creating a white paper we can help you achieve it. We create white papers for almost every major and minor industry and business out there.
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